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Relevant news & current events

Relevant news & 
current events

The future of media: what awaits us in 2023

The future of media: what awaits us in 2023

Over the next few months we’re likely to see a change in global advertising investment amid an economic crisis, geopolitical complexity, inflation, the disruption of...

March, 2023
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2023 a decisive year for attention measurement

2023 a decisive year for attention measurement

The negative effects of social networks such as TikTok, the increase in inputs received each day, the endless cycle of news and the emergence of...

March, 2023
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France to regulate influencer activity

France to regulate influencer activity

There’s no denying the power of influencers in the world of social media. In France, there are thought to be around 150,000 influencers in the...

March, 2023
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How augmented reality is changing marketing: A look at the strategy of Gorillaz

How augmented reality is changing marketing: A look at the strategy of Gorillaz

In December 2022, Nexus Studios and Google joined forces to create an unforgettable musical experience that revolutionised the concept of live musical performance. Two of...

February, 2023
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Gen Z: The keys to connecting with a constantly evolving audience

Gen Z: The keys to connecting with a constantly evolving audience

As media experts, we must highlight the fact that Generation Z is one of the most valuable generations for brands and media, as they are becoming...

February, 2023
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